Senior Product Marketing Manager
Marketing & Communications, Product
Boston, MA, USA
Posted on Wednesday, October 18, 2023
The workplace has undergone a complete transformation. Historically, occupancy was consistent; everyone worked in-office five days per week. But post-pandemic, occupancy is inconsistent, unpredictable, and dynamic, as work has become more flexible than ever before. In order to make decisions with confidence, workplace, CRE, and facilities management leaders need a true understanding of how and when their spaces are used.
VergeSense is the company behind the world’s first and only Occupancy Intelligence Platform. Over 170 companies across 43 countries and 75M sqft rely on occupancy intelligence to make confident, fact-based optimization decisions to improve employee experience and decrease costs. VergeSense customers use our platform, which is built on a foundation of the industry's most accurate occupancy sensors, to right-size their portfolio, validate space planning and designs, optimize cleaning operations, and ensure their teams can always find spaces to work.
We are seeking an experienced Senior Product Marketing Manager to join our marketing team at VergeSense and the ideal candidate will have 5+ years’ of experience in B2B Product Marketing. You will become a customer expert, responsible for shaping and executing the product marketing strategy for VergeSense's Occupancy Intelligence Platform. This includes positioning & messaging, launches, GTM strategy & integrated playbooks (marketing, sales, CS), market & competitive intelligence, and supporting a multi-persona enterprise sales cycle end-to-end with your sales enablement partner. You will play a pivotal role in driving product adoption, and market awareness, and ensuring the success of our GTM strategy.
What you’ll do:
Positioning and Messaging: You’ll be responsible for developing clear, compelling product positioning and messaging that highlights the value and differentiation of the Occupancy Intelligence Platform and associated service offerings to be used across demand generation, sales, customer success, and partner channels.
Product Launches: You’ll be responsible for working with our Product, Marketing, and Sales teams to develop launch playbooks that drive demand across our key prospect and customer segments. You’ll drive the presentation for our quarterly Occupancy Intelligence Summit to highlight major product announcements as well as execute the system for consistent product launches.
Product Roadmap & Use Cases: Through a deep understanding of our customers, you’ll develop and consistently fine-tune our product use cases and work with Product to define our product roadmap. You’ll partner closely with product and sales to ensure our capabilities are aligned with the needs and wants of our ICP and that it’s clearly communicated to our key personas.
Customer Stories: VergeSense is the market leader with over 200 enterprise customers and nearly 100M sqft under management. You’ll partner closely with our Customer Success team and bring our customer stories to life through testimonials and case studies.
Sales Enablement: You’ll work with sales leadership & your sales enablement partner to ensure that sales has everything they need to close new business and expand existing customer accounts. You’ll create core content that ensures effective discovery, proper positioning of our value and differentiation through pitch decks and customized demos, along with all of the required collateral and resources.
Competitive and Market Intelligence: You’ll continuously analyze the market as well as our competitors to identify trends, gather intelligence to inform our positioning, GTM strategies, and product roadmap.
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5-7 years of experience in product marketing in B2B SaaS
• Proven track record of developing successful product positioning and messaging
• Experience executing integrated launches in partnership with go-to-market teams
• Excellent communication skills: you must be a strong writer and verbal communicator
• Experience working directly with sales leadership & sales enablement to drive
• Strong analytical skills to assess market dynamics and competitive landscapes.
• Familiarity with PropTech, workplace analytics, sensor technology, or related fields is an advantage - but not a requirement.
• A high-impact role in an emerging industry leader
• Competitive compensation and equity
• Employer-sponsored medical, dental and vision insurance
• Open Vacation policy: take time off when you need it
We value people from all walks of life who exhibit kindness, curiosity, discipline, humility, and passion to excel at what they do. If you would like to contribute to our team, we encourage you to apply.