Head of Marketing, Remote
Head of Marketing
Why Join Us?
Source is the world’s largest B2B marketplace for commercial construction products. All project stakeholders enjoy cloud-based collaboration on a single platform that supports budgeting, product selections, and finally, purchasing. Source streamlines the decision-making process with readily available and transparent product data, access to which includes pricing and technical support.
What We’re Looking For
Source is looking for their first Head of Marketing, reporting to the Founder & CEO. As the Head of Marketing, you will be responsible for developing and leading overall marketing strategy, leveraging your expertise to build a strong brand presence, and driving the successful execution of marketing campaigns to accelerate growth. In partnership with the CEO, you will collaborate closely with cross-functional teams to ensure alignment and provide strategic insights that will inform decision-making across the organization.
The position is a full time, salary, remote role and can be located anywhere within the United States.
Salary for this position is: $160,000 - $190,000 per year.
Develop a comprehensive marketing strategy aligned with the company's vision, values, and goals.
Conduct market research to identify target audiences, industry trends, and competitor analysis.
Define clear value propositions and positioning that resonate with customers.
Branding and Communications:
Build and maintain a strong brand identity that conveys the company's unique selling points and values.
Develop and oversee the creation of compelling marketing collaterals, website content, and other communications materials.
Ensure consistent messaging across all channels and touchpoints.
Digital Marketing and Customer Acquisition:
Plan and execute digital marketing campaigns to drive customer acquisition and conversion.
Optimize digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
Collaborate with the product team to develop go-to-market strategies for new product launches.
Craft compelling product narratives and messaging to drive adoption and customer engagement.
Lead Generation and Demand Generation:
Implement lead generation strategies to build a qualified sales pipeline.
Collaborate with the sales team to optimize lead handoff and conversion rates.
Data Analysis and Performance Measurement:
Analyze marketing performance data to derive actionable insights and optimize campaign performance.
Establish key performance indicators (KPIs) and provide regular reports on marketing metrics to the executive team.
Team Leadership and Development:
Build and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement.
Mentor and develop team members, empowering them to reach their full potential.
Experience and Qualifications
10+ years of experience in building and leading successful marketing strategies for early stage startups or high-growth companies, ideally 5+ years in a leadership role.
Strong understanding of digital marketing, brand management, and customer acquisition techniques to drive growth in a marketplace business, leveraging industry experience.
Demonstrated success in driving growth and achieving business objectives through marketing initiatives.
Analytical mindset with the ability to make data-driven decisions and optimize marketing performance.
Exceptional leadership and communication skills, with the ability to inspire and motivate a diverse team.
A passion for innovation and the drive to thrive in a fast-paced, entrepreneurial environment.
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
Bonus: previous experience in, or pursuing a degree in, the commercial architecture/design/construction industry
Communicable Disease Safety Protocols
Source is committed to protecting employees during a communicable disease outbreak, such as Covid-19. It is the goal of the company during any such time period to strive to operate effectively and ensure that all essential services are continuously provided and that employees are safe within the workplace. We will provide employees with best practices and mandatory procedures during periods of heightened disease control as quantified by the Center for Disease Control (CDC). Source asks all employees to cooperate in taking steps to reduce the transmission of infectious diseases in the workplace by following our procedures and wearing appropriate PPE. We will ensure a clean workplace, including the regular cleaning of objects, and areas that are frequently used, such as bathrooms, break rooms, conference rooms, door handles and railings. Source will stay abreast of guidance from federal, state and local health agencies and communicate updates and changes to our employees.
Sitting or standing for extended periods of time
May require longer work hours during high-volume work cycles
Ability to use keypad and keyboard for extended periods of time
Vision and hearing to normal range (or corrected)