Job Summary

As the Marketing Manager/Director at Connect Homes, you will report to the CFO and be responsible for developing and implementing strategic marketing plans to achieve our business objectives. You will play a crucial role in enhancing our brand awareness, attracting new customers, and fostering customer loyalty. This position requires a creative and analytical thinker with a passion for marketing and a proven track record of successful marketing campaigns with particular focus on Paid Search, Content Marketing and Email Marketing.

Salary Range - $100K-$150K

What you will do

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Conduct market research to identify market trends, customer needs, and competitor activities, and use the insights to inform marketing strategies.
• Collaborate with cross-functional teams to develop and implement marketing campaigns across various channels, including digital, print, editorial, social media, and events.
• Manage the creation of marketing materials, including website content, email, social media content, and sales collateral.
• Oversee the company's online presence, including website maintenance, SEO optimization, social media platforms, and email marketing campaigns.
• Analyze marketing data and key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and provide recommendations for improvement.
• Monitor industry trends, technologies, and competitive landscape to identify opportunities for innovation and growth.
• Manage the marketing budget, allocate resources effectively, and track expenses to ensure cost-effective marketing activities.
• Build and maintain strong relationships with media outlets, industry influencers, and strategic partners to maximize brand exposure and collaborations.
• Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results driven work envirnonent.

What You Will Bring

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Manager/Director or similar role, preferably in Architecture, Real Estate or Construction.
• Strong understanding of marketing principles, strategies, and best practices.
• Demonstrated success in developing and implementing marketing plans that drive business growth.
• Proficient in digital marketing tactics, including SEO/SEM, social media marketing, content marketing, email marketing, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling marketing materials and effectively communicate with stakeholders.
• Analytical mindset with the ability to interpret data, analyze results, and make data-driven decisions.
• Strong leadership skills with the ability to motivate and inspire a team to achieve goals.
• Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Up-to-date with the latest marketing trends, technologies, and industry best practices.