About the company:

Make an impact in an industry ripe for disruption! CoFi is a fast-growing fintech startup based in Utah specializing in construction lending, payments, and finance. Our proprietary lending, risk mitigation, and payment software platform is revolutionizing the construction industry by increasing lending availability, speeding up payments, and de-risking construction finance.

About the role:

Reporting to the Head of Marketing, the Marketing Coordinator is responsible for assisting with developing, managing, and reporting on marketing plan elements across a variety of digital and print advertising channels. CoFi’s marketing objectives aim to drive brand awareness and adoption, demand generation, and client retention. As Coordinator, you’ll be heavily involved with marketing campaign channel management, graphic design, tracking and communication of marketing performance results, continuous program optimization, and handling tradeshow logistics.

Successful candidates for the role bring 3+ years of digital marketing and graphic design experience to the table, are adept at working effectively in a fast-paced and fun work environment, demonstrate a strong work ethic, personal accountability, attention to detail, strong cross-functional collaboration skills, and well-developed business acumen.

You are also outgoing and open-minded, with an innate curiosity about people and marketing, a thirst for knowledge and professional growth, and an appreciation of work-life balance.

Join a fast-growing startup with massive upside. Growth and career advancement opportunities will be available as the company continues its trajectory.

You’ll be responsible for (but not limited to):

• Collaborating with the Head of Marketing in the execution of marketing campaigns that showcase CoFi’s brand and support lead generation and foster client retention
• Collaborating with and/or co-managing contracted resources, vendors, and other creative and operational services for the creation of content to support marketing, public relations, and organizational communication needs
• Maintaining and updating existing graphic files, print materials, tradeshow booth and signage, and marketing channel schedules
• Ensuring that the CoFi brand is consistent across all forms of print advertising and digital media
• Generating digital and print marketing and communication materials utilizing graphic design programs such as Illustrator and Photoshop, and potentially Canva
• Manage email campaigns in Pardot, including correlating landing pages and mailing list procurement and management
• Leading the execution of social media and web-based marketing campaigns
• Supporting the marketing department goals, quarterly/annual plan, and operational processes
• Performing tracking, analysis, and reporting to measure the efficacy of digital campaigns and communicate results effectively to the team, with recommended actions for optimization
• Work cross-functionally with a wide variety of team members to ensure marketing initiatives are completed accurately, on time, and meeting expectations
• Ensuring that all marketing deliverables are provided to sales, service, and business development teams on time, on target, and on budget
• Partnering with sales teams to coordinate collateral material needs and all aspects of tradeshow logistics

Must-haves:

• Relevant marketing industry experience, 3+ years
• Intermediate experience using Adobe Photoshop and/or Illustrator, and Canva
• Intermediate experience using Pardot (or similar email platform)
• Experience working in WebFlow (or similar website platforms)
• Experience using Salesforce (or similar CRM platform)
• Excellent written communication skills
• Multi-tasking, able to manage multiple high-priority tasks simultaneously
• Strong process management, organizational, and decision-making skills
• Demonstrated success in developing and executing marketing campaign elements and graphic design projects (can provide samples of work)
• Team player willing to jump into any project, no matter how big or small
• Comfortable working cross-functionally with other teams and C-level stakeholders
• Ability to take initiative and be a self-starter
• Willingness and ability to travel, if needed

Nice to have:

• Bachelor’s degree in marketing or communications (or similar)
• Tradeshow logistics and event coordination experience is a plus
• Foundational knowledge of SEO
• Financial industry-based marketing

Salary:

• $50,000-$60,000 annually DOE
• Exact compensation may vary based on skills and experience

Location, Hours, & Benefits:

• Lindon, Utah
• M-F: 9-5 in office (F/T)
• Unlimited PTO
• Competitive health, dental, vision, and life insurance options

Additional Perks

• Company-supplied Mac or PC Laptop
• Bi-weekly Lunch & Learns
• Quarterly & Yearly Company Events
• SWAG galore! We love to represent!

CoFi is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.